Home Improvement Dilemma: Replace the Hideous Shag Carpeting, or Save Energy and Money?
Elmwood Park, NJ, June 7, 2010 – They may not grace the pages of a home decorating magazine, but “invisible” home improvement projects that save energy and money in a down economy – such as adding zoning to a home’s HVAC (heating, ventilation and air conditioning) system – are gaining momentum, say industry sources. HVAC [...]
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Hailed as a “can’t-put-it-down story” that’s “densely packed with practical, valuable business advice,” “A Merger of Equals” is a meaningful corporate holiday gift for professional, career-minded men and women. The novel is on sale through December 18, 2009; quantity discounts available through the author’s website: www.debrasnider.com.
Selling to Women Friends: Is it Possible Without Ruining Your Relationship?
I came across Seth Godin’s recent post, “Strangers and Friends,” and it got me thinking. Godin makes the distinction between selling to strangers and selling to friends, saying that whom you’re targeting makes a huge difference in how you design and deliver your message. Agreed. You do have a much lower “hurdle” in targeting your [...]