Fresh, Professional Business Copywriting
Hailed as a “can’t-put-it-down story” that’s “densely packed with practical, valuable business advice,” “A Merger of Equals” is a meaningful corporate holiday gift for professional, career-minded men and women. The novel is on sale through December 18, 2009; quantity discounts available through the author’s website: www.debrasnider.com.
I came across Seth Godin’s recent post, “Strangers and Friends,” and it got me thinking. Godin makes the distinction between selling to strangers and selling to friends, saying that whom you’re targeting makes a huge difference in how you design and deliver your message. Agreed. You do have a much lower “hurdle” in targeting your [...]
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