Home Improvement Dilemma: Replace the Hideous Shag Carpeting, or Save Energy and Money?
Elmwood Park, NJ, June 7, 2010 – They may not grace the pages of a home decorating magazine, but “invisible” home improvement projects that save energy and money in a down economy – such as adding zoning to a home’s HVAC (heating, ventilation and air conditioning) system – are gaining momentum, say industry sources. HVAC [...]
Learn MoreSelling to Women Friends: Is it Possible Without Ruining Your Relationship?
Posted on May 10th, 2009 by Lea in Good Idea! Easy Tips to Make Your Small Business Work Harder, Uncategorized
I came across Seth Godin’s recent post, “Strangers and Friends,” and it got me thinking. Godin makes the distinction between selling to strangers and selling to friends, saying that whom you’re targeting makes a huge difference in how you design and deliver your message. Agreed. You do have a much lower “hurdle” in targeting your [...]