Home Improvement Dilemma: Replace the Hideous Shag Carpeting, or Save Energy and Money?
Elmwood Park, NJ, June 7, 2010 – They may not grace the pages of a home decorating magazine, but “invisible” home improvement projects that save energy and money in a down economy – such as adding zoning to a home’s HVAC (heating, ventilation and air conditioning) system – are gaining momentum, say industry sources. HVAC [...]
Learn MoreMarketing Yourself: Taking Heart from Google’s Super Bowl Ad
Posted on February 8th, 2010 by Lea in Uncategorized
I saw Google’s Super Bowl Ad last night. And I’m a little embarrassed to admit it, but those simple, typewritten (and sometimes misspelled) searches — telling the story of a nameless, faceless guy moving to Paris, falling in love with a French girl, then settling down and starting a family — evoked a few nanoseconds [...]