I came across Seth Godin’s recent post, “Strangers and Friends,” and it got me thinking. Godin makes the distinction between selling to strangers and selling to friends, saying that whom you’re targeting makes a huge difference in how you design and deliver your message. Agreed. You do have a much lower “hurdle” in targeting your [...]
May 10, 2009
Selling to Women Friends: Is it Possible Without Ruining Your Relationship?
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Feb 2, 2009
Bragging for Business 101
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The idea of bragging has made its way into my consciousness over the past couple of weeks. You know, bragging? Unabashedly telling people about your latest achievements or finest attributes without so much as a cringe or a reddening of the cheeks? Here’s why bragging is on my mind: First, I came across a wildly [...]
Jan 17, 2009
Is Your Business Missing Out on Powerful “Brain Drain” Resources?
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I am part of corporate America’s “brain drain” – skilled, professional women who opt to stay home to care for children, but then face the daunting task of on-ramping, or re-entering the workforce. But let’s be clear: these brains haven’t gone DOWN the drain. They’ve just been temporarily redirected to a new set of mind-bending [...]
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