Fresh, Professional Business Copywriting

I came across Seth Godin’s recent post, “Strangers and Friends,” and it got me thinking. Godin makes the distinction between selling to strangers and selling to friends, saying that whom you’re targeting makes a huge difference in how you design and deliver your message. Agreed. You do have a much lower “hurdle” in targeting your [...]

The idea of bragging has made its way into my consciousness over the past couple of weeks. You know, bragging? Unabashedly telling people about your latest achievements or finest attributes without so much as a cringe or a reddening of the cheeks? Here’s why bragging is on my mind: First, I came across a wildly [...]

I am part of corporate America’s “brain drain” – skilled, professional women who opt to stay home to care for children, but then face the daunting task of on-ramping, or re-entering the workforce. But let’s be clear: these brains haven’t gone DOWN the drain. They’ve just been temporarily redirected to a new set of mind-bending [...]