Fresh, Professional Business Copywriting
I’ve been fortunate enough to strike up a friendship with Debra Snider, author of A Merger of Equals, former corporate general counsel and partner in a law firm. Little did I know that our eye-opening, one-on-one “book club” conversations would soon lead in another direction entirely — I’ve discovered that Debra not only produces can’t-put-it-down [...]
I came across Seth Godin’s recent post, “Strangers and Friends,” and it got me thinking. Godin makes the distinction between selling to strangers and selling to friends, saying that whom you’re targeting makes a huge difference in how you design and deliver your message. Agreed. You do have a much lower “hurdle” in targeting your [...]
The idea of bragging has made its way into my consciousness over the past couple of weeks. You know, bragging? Unabashedly telling people about your latest achievements or finest attributes without so much as a cringe or a reddening of the cheeks? Here’s why bragging is on my mind: First, I came across a wildly [...]
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