Home Improvement Dilemma: Replace the Hideous Shag Carpeting, or Save Energy and Money?
Elmwood Park, NJ, June 7, 2010 – They may not grace the pages of a home decorating magazine, but “invisible” home improvement projects that save energy and money in a down economy – such as adding zoning to a home’s HVAC (heating, ventilation and air conditioning) system – are gaining momentum, say industry sources. HVAC [...]
Learn MoreGiving Up Control in Your Small Business — So You Can Do What You Do Best
I’ve been fortunate enough to strike up a friendship with Debra Snider, author of A Merger of Equals, former corporate general counsel and partner in a law firm. Little did I know that our eye-opening, one-on-one “book club” conversations would soon lead in another direction entirely — I’ve discovered that Debra not only produces can’t-put-it-down [...]
Selling to Women Friends: Is it Possible Without Ruining Your Relationship?
I came across Seth Godin’s recent post, “Strangers and Friends,” and it got me thinking. Godin makes the distinction between selling to strangers and selling to friends, saying that whom you’re targeting makes a huge difference in how you design and deliver your message. Agreed. You do have a much lower “hurdle” in targeting your [...]
Pardon the Interruption?
As a professional marketer and copywriter in a Web 2.0 world, I’ve noted with growing wonder my impatience with the interruptions of advertising messages. I mean, shouldn’t I adore being the lucky recipient of thousands of advertising messages a day? (Ugh. I really don’t.) I have a feeling I’m not alone in this sea of [...]
Bragging for Business 101
The idea of bragging has made its way into my consciousness over the past couple of weeks. You know, bragging? Unabashedly telling people about your latest achievements or finest attributes without so much as a cringe or a reddening of the cheeks? Here’s why bragging is on my mind: First, I came across a wildly [...]