Fresh, Professional Business Copywriting

Elmwood Park, NJ, June 7, 2010 – They may not grace the pages of a home decorating magazine, but “invisible” home improvement projects that save energy and money in a down economy – such as adding zoning to a home’s HVAC (heating, ventilation and air conditioning) system – are gaining momentum, say industry sources. HVAC [...]

Dear “Almost” Small Business Client, I understand why you back-burnered my copywriting proposal. I really do. The recession has hit your business hard, and maybe you got cold feet. You figured, shouldn’t I save a buck and just do this writing myself? You know how I feel about this subject, of course. What might take [...]

I saw Google’s Super Bowl Ad last night. And I’m a little embarrassed to admit it, but those simple, typewritten (and sometimes misspelled) searches — telling the story of a nameless, faceless guy moving to Paris, falling in love with a French girl, then settling down and starting a family — evoked a few nanoseconds [...]

If you’d pay good money for a photo of me in a hairnet, I’m afraid you’re out of luck. But I did don one for our Minnesota bloggers’ event at Feed My Starving Children — and I’m afraid it made me a little giddy. I was paired with my travel writer friend, Beth Blair, and [...]

If you’ve been searching Twitter for anything Minnesota-related, you may have come across a conversation that’s been going on between 40 Minnesota bloggers under the “#MinnBloggersEvent” hashtag. Turns out, it’s much more than just a blogger meet-up — participants will also donate their time to an organization called Feed My Starving Children, which is contributing to [...]

Hailed as a “can’t-put-it-down story” that’s “densely packed with practical, valuable business advice,” “A Merger of Equals” is a meaningful corporate holiday gift for professional, career-minded men and women. The novel is on sale through December 18, 2009; quantity discounts available through the author’s website: www.debrasnider.com.

I’ve been fortunate enough to strike up a friendship with Debra Snider, author of A Merger of Equals, former corporate general counsel and partner in a law firm. Little did I know that our eye-opening, one-on-one “book club” conversations would soon lead in another direction entirely — I’ve discovered that Debra not only produces can’t-put-it-down [...]

As a Twin Cities-based copywriter and recent “transplant” to the area, I was lucky enough to find a new home with a stunning perennial garden. At least for now, I’m surrounded by flowers when I sit by my window to write. (Believe me, I’m drinking it in before the snow flies here in Minnesota — [...]

I came across Seth Godin’s recent post, “Strangers and Friends,” and it got me thinking. Godin makes the distinction between selling to strangers and selling to friends, saying that whom you’re targeting makes a huge difference in how you design and deliver your message. Agreed. You do have a much lower “hurdle” in targeting your [...]

As a professional marketer and copywriter in a Web 2.0 world, I’ve noted with growing wonder my impatience with the interruptions of advertising messages. I mean, shouldn’t I adore being the lucky recipient of thousands of advertising messages a day? (Ugh. I really don’t.) I have a feeling I’m not alone in this sea of [...]