New HVAC Zoning Video from ZONEFIRST

ZONEFIRST Video

Have you ever wished you could keep your upper levels cool in summer—without freezing on the main level? How about during the winter—wouldn’t it be nice to be truly warm and cozy in every room? You’re in luck. It’s now possible to add zoning to an existing home. And not only is it affordable… it [...]

Green Remodeling on the Rise as Would-Be Home Sellers Stay Put

New Video from ZONEFIRST Shows Homeowners How to Save Energy, Get Comfortable By Adding HVAC Zoning Elmwood Park, NJ, November 4, 2010 – After months of crushing real estate news, frustrated would-be home sellers may soon be blowing off steam by swinging a hammer. With fewer houses being sold, homeowners are staying put – and [...]

Adventures in Video: When Your Home is Your Set

Chris & Janie Peterson

I love it when clients nudge me out of my comfort zone. And if I’m being honest — which is what I am, because I simply CAN’T be one of those pants-on-fire fibbers who claims to be an expert in EVERYTHING — that’s exactly what happened when Dick Foster said, “Lea, I’d like to do [...]

Home Improvement Dilemma: Replace the Hideous Shag Carpeting, or Save Energy and Money?

ZONEFIRST Retro Round Zone Dampers save time and labor with Plug & Play wiring.

Elmwood Park, NJ, June 7, 2010 – They may not grace the pages of a home decorating magazine, but “invisible” home improvement projects that save energy and money in a down economy – such as adding zoning to a home’s HVAC (heating, ventilation and air conditioning) system – are gaining momentum, say industry sources. HVAC [...]

DIY copywriting? Get back to the basics.

Dear “Almost” Small Business Client, I understand why you back-burnered my copywriting proposal. I really do. The recession has hit your business hard, and maybe you got cold feet. You figured, shouldn’t I save a buck and just do this writing myself? You know how I feel about this subject, of course. What might take [...]

Marketing Yourself: Taking Heart from Google’s Super Bowl Ad

bleeding-heart

I saw Google’s Super Bowl Ad last night. And I’m a little embarrassed to admit it, but those simple, typewritten (and sometimes misspelled) searches — telling the story of a nameless, faceless guy moving to Paris, falling in love with a French girl, then settling down and starting a family — evoked a few nanoseconds [...]

Hairnets: Can They Bring Out Your Wild Side?

Minnesota bloggers at Feed My Starving Children, Jan. 2010

If you’d pay good money for a photo of me in a hairnet, I’m afraid you’re out of luck. But I did don one for our Minnesota bloggers’ event at Feed My Starving Children — and I’m afraid it made me a little giddy. I was paired with my travel writer friend, Beth Blair, and [...]

Minnesota Bloggers Gather to Network, Volunteer for a Great Cause

Photo courtesy Feed My Starving Children

If you’ve been searching Twitter for anything Minnesota-related, you may have come across a conversation that’s been going on between 40 Minnesota bloggers under the “#MinnBloggersEvent” hashtag. Turns out, it’s much more than just a blogger meet-up — participants will also donate their time to an organization called Feed My Starving Children, which is contributing to [...]