Comments on: Pardon the Interruption? http://leaswenson.com/2009/02/12/pardon-the-interruption-making-a-case-for-the-shift-toward-participation/?utm_source=rss&utm_medium=rss&utm_campaign=pardon-the-interruption-making-a-case-for-the-shift-toward-participation Fresh, Professional Business Copywriting Sun, 31 Oct 2010 14:07:30 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: didier grossemy http://leaswenson.com/2009/02/12/pardon-the-interruption-making-a-case-for-the-shift-toward-participation/comment-page-1/#comment-18 didier grossemy Fri, 13 Feb 2009 12:56:01 +0000 http://leaswenson.com/?p=53#comment-18 Are we connected or socially disconnected…I personally believe that technology has reduced our social capital—the relationships that bind people together and create a sense of community. Consequences include decreased civility, loss of behavioural boundaries and increased crime. We must find ways to deal with our profound loss of social connectedness.Even though technological advances have contributed significantly to the problem of isolation, the emphasis on individualism in today’s society has compounded it. Are we connected or socially disconnected…I personally believe that technology has reduced our social capital—the relationships that bind people together and create a sense of community. Consequences include decreased civility, loss of behavioural boundaries and increased crime. We must find ways to deal with our profound loss of social connectedness.Even though technological advances have contributed significantly to the problem of isolation, the emphasis on individualism in today’s society has compounded it.

]]> By: Lea http://leaswenson.com/2009/02/12/pardon-the-interruption-making-a-case-for-the-shift-toward-participation/comment-page-1/#comment-17 Lea Fri, 13 Feb 2009 03:59:41 +0000 http://leaswenson.com/?p=53#comment-17 Hello Dave -- I'm so glad you took the time to read. Thank you! I see your point about marketing messages that interrupt vs. those we seek out -- and yes, as a consumer I do want to hear from some marketers. But on my own terms, and only when I'm ready to seek information. Maybe as a mother with young children, working from home to build my career, I can only handle so much -- so I guess I purposely block out whole chunks, even though I might be missing out on valuable information! Your teleseminar reminded me of why social media is so appealing to me as a writer. I love to make connections with people through my writing... and I'm finding that I'm kind of good at it. I look forward to following you on Twitter, and will keep up with you on your blog -- very glad to have found you as a resource! Hello Dave — I’m so glad you took the time to read. Thank you!

I see your point about marketing messages that interrupt vs. those we seek out — and yes, as a consumer I do want to hear from some marketers. But on my own terms, and only when I’m ready to seek information. Maybe as a mother with young children, working from home to build my career, I can only handle so much — so I guess I purposely block out whole chunks, even though I might be missing out on valuable information!

Your teleseminar reminded me of why social media is so appealing to me as a writer. I love to make connections with people through my writing… and I’m finding that I’m kind of good at it. I look forward to following you on Twitter, and will keep up with you on your blog — very glad to have found you as a resource!

]]> By: Lea http://leaswenson.com/2009/02/12/pardon-the-interruption-making-a-case-for-the-shift-toward-participation/comment-page-1/#comment-16 Lea Fri, 13 Feb 2009 03:47:29 +0000 http://leaswenson.com/?p=53#comment-16 Richard, you're right -- evangelism does take time. It's funny to me that with the speed and immediacy of social media, we are still building relationships the old-fashioned way (but how refreshing!)... and as you say, this takes time. Dave Evans also reminded us that it's about more than just marketing -- it's about the product/service you're selling, and your total experience with it. This, of course, involves an entire organization, and requires that everyone be united in a common goal -- from the front lines on the phones or web to the guys in the warehouse (or the copywriter you've hired!). Do you think that this model will make the best companies even better/faster/stronger? Richard, you’re right — evangelism does take time. It’s funny to me that with the speed and immediacy of social media, we are still building relationships the old-fashioned way (but how refreshing!)… and as you say, this takes time. Dave Evans also reminded us that it’s about more than just marketing — it’s about the product/service you’re selling, and your total experience with it. This, of course, involves an entire organization, and requires that everyone be united in a common goal — from the front lines on the phones or web to the guys in the warehouse (or the copywriter you’ve hired!).

Do you think that this model will make the best companies even better/faster/stronger?

]]> By: Dave Evans http://leaswenson.com/2009/02/12/pardon-the-interruption-making-a-case-for-the-shift-toward-participation/comment-page-1/#comment-15 Dave Evans Fri, 13 Feb 2009 03:12:25 +0000 http://leaswenson.com/?p=53#comment-15 What a great internalization of the topics we covered in Allison's webinar. Reading your list--skipping ads that didn't interest me, the do not call list, stopping junk mail...very similar to my experiences and I suspect a whole lot of others. in my case, it's not that I don't want ads--I do want to know about new things, and I do want to hear from marketers. I just don't want to be interrupted. For me, and the basis of my book, it's the non-interruptive nature of social media (I am seeking it out, not being interrupted by it) combined with the (generally) authentic nature of the content that makes it so appealing. I am glad that you enjoyed the webinar. Thanks too for taking your time to post about it. ;-) What a great internalization of the topics we covered in Allison’s webinar. Reading your list–skipping ads that didn’t interest me, the do not call list, stopping junk mail…very similar to my experiences and I suspect a whole lot of others. in my case, it’s not that I don’t want ads–I do want to know about new things, and I do want to hear from marketers.

I just don’t want to be interrupted.

For me, and the basis of my book, it’s the non-interruptive nature of social media (I am seeking it out, not being interrupted by it) combined with the (generally) authentic nature of the content that makes it so appealing.

I am glad that you enjoyed the webinar. Thanks too for taking your time to post about it. ;-)

]]> By: Richard Reeve http://leaswenson.com/2009/02/12/pardon-the-interruption-making-a-case-for-the-shift-toward-participation/comment-page-1/#comment-14 Richard Reeve Fri, 13 Feb 2009 00:37:56 +0000 http://leaswenson.com/?p=53#comment-14 The participatory model builds evangelism in all areas, not just marketing. There is no way to motivate someone to hit the road for a cause or product if they are not fully engaged, and cultivating that level of commitment takes time. It's great to see that you ran with the question from the other night. It really makes it worth it for me when this happens. The participatory model builds evangelism in all areas, not just marketing. There is no way to motivate someone to hit the road for a cause or product if they are not fully engaged, and cultivating that level of commitment takes time.

It’s great to see that you ran with the question from the other night. It really makes it worth it for me when this happens.

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