Home Improvement Dilemma: Replace the Hideous Shag Carpeting, or Save Energy and Money?
Elmwood Park, NJ, June 7, 2010 – They may not grace the pages of a home decorating magazine, but “invisible” home improvement projects that save energy and money in a down economy – such as adding zoning to a home’s HVAC (heating, ventilation and air conditioning) system – are gaining momentum, say industry sources. HVAC [...]
Learn MorePardon the Interruption?
As a professional marketer and copywriter in a Web 2.0 world, I’ve noted with growing wonder my impatience with the interruptions of advertising messages. I mean, shouldn’t I adore being the lucky recipient of thousands of advertising messages a day? (Ugh. I really don’t.) I have a feeling I’m not alone in this sea of [...]
Bragging for Business 101
The idea of bragging has made its way into my consciousness over the past couple of weeks. You know, bragging? Unabashedly telling people about your latest achievements or finest attributes without so much as a cringe or a reddening of the cheeks? Here’s why bragging is on my mind: First, I came across a wildly [...]