Fresh, Professional Business Copywriting
Hailed as a “can’t-put-it-down story” that’s “densely packed with practical, valuable business advice,” “A Merger of Equals” is a meaningful corporate holiday gift for professional, career-minded men and women. The novel is on sale through December 18, 2009; quantity discounts available through the author’s website: www.debrasnider.com.
I’ve been fortunate enough to strike up a friendship with Debra Snider, author of A Merger of Equals, former corporate general counsel and partner in a law firm. Little did I know that our eye-opening, one-on-one “book club” conversations would soon lead in another direction entirely — I’ve discovered that Debra not only produces can’t-put-it-down [...]
As a Twin Cities-based copywriter and recent “transplant” to the area, I was lucky enough to find a new home with a stunning perennial garden. At least for now, I’m surrounded by flowers when I sit by my window to write. (Believe me, I’m drinking it in before the snow flies here in Minnesota — [...]
I came across Seth Godin’s recent post, “Strangers and Friends,” and it got me thinking. Godin makes the distinction between selling to strangers and selling to friends, saying that whom you’re targeting makes a huge difference in how you design and deliver your message. Agreed. You do have a much lower “hurdle” in targeting your [...]
The idea of bragging has made its way into my consciousness over the past couple of weeks. You know, bragging? Unabashedly telling people about your latest achievements or finest attributes without so much as a cringe or a reddening of the cheeks? Here’s why bragging is on my mind: First, I came across a wildly [...]
I am part of corporate America’s “brain drain” – skilled, professional women who opt to stay home to care for children, but then face the daunting task of on-ramping, or re-entering the workforce. But let’s be clear: these brains haven’t gone DOWN the drain. They’ve just been temporarily redirected to a new set of mind-bending [...]
On Twitter this morning, I saw a Copyblogger tweet that caught my attention as a brand-new business blog owner: “Building a Business Blog? Read this.” I had a few minutes, so I clicked and was directed to “Hubspot’s Inbound Internet Marketing Blog,” where they featured a Q&A with Lee Odden, CEO of Top Rank Online [...]
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